NY Knicks – Blocking Out Cancer

Professional

A super-fun project for an important cause. I was commissioned by Madison Square Garden to help create this social campaign for the NY Knicks and Hackensack Hospital to help fight cancer. Every time Mitch Robinson blocks a shot, a donation is made to help find a cure for cancer. I used a mash-up of styles including 3D, kinetic type, frame-by-frame animation, and motion tracking to bring this edit to life.

 

Early experiments with illustrative low-fi effects for 3D

 

Frame-by-Frame wooshes for graphic impacts

 

This project was delivered across digital platforms in a variety of social friendly sizes.