I was commissioned to help produce this Social Media campaign for Ralph Lauren’s 50th Anniversary Show. This project was made using photographic and video assets combined with elegant kinetic typography. The project is divided into 10 chapters that chronicle the 50 year adventure of this global brand. Animation assistance provided by my good friend, Jaiman Yun.
As part of a Social Campaign, this project needed to work in multiple platforms including Instagram Stories. Each chapter was delivered in vertical format as well as square format for main Instagram feed.